Ed Sheeran Analysis

Ed Sheeran- Give me love

Genre Characteristics

As far as the style of the people feature in this music video the clothing is very layed back and casual, to fit with the nature of the artist. Ed sheeran is all about being relaxed and not rushing about doing anything, even the main actor in the video has messy hair which suggests a layed back style. At the beginning she is sat on a bed in very loose clothing ripping it off and this mixed with the bed is a hint towards a sexual nature.

Relationship between lyrics and visuals

The relationship between the lyrics and visuals has many parts, first of all the song is called give me love and through out the song/video these words are repeated which connects with the idea of cupid and hitting people with love arrows however it also shows how she is lonely and how she wants someone to give her love but is unable to because she is not human and can only create it for other people. Another point is when the lyrics say I wanna hold you, people start kissing at that point to fit with the lyrics. Another point is when the lyrics hide and seek are said the main star is actually hiding.

Relationship between music and visuals

The music seems to change though out as far as when she enters the club the tempo of the music picks up and gets faster. Then when the goes underground the voice of the singer goes into a lower tone.

Close ups of the artist/artists

In this video the closest you get is a mid shot of Ed Sheeran in the coffee shop to show that he is also alone but there is noone there for him to fall in love with so the artist can relate to him becuase like him she is also alone.

Refference to looking

Cupid in the video is constanlty looking at people secretly without them noticing, through coffee shop windows this is all voyorism.
Intertextuality

Cupid is shown in this video which relates to Greek mythology.

JTN